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The Great British Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Women-Led PR Agency of the Year
Celebrating the public relations agency led by women that sets the standard
About this category
Women-Led PR Agency of the Year celebrates a public relations agency led by women that earns coverage and protects reputations for its clients. Judges look for a business that has grown, delivered outstanding results for its clients and built a team and culture others admire, with women leading the way at the top.
Eligibility
- Open to businesses majority owned or led by women (a woman founder, CEO, managing director or managing partner)
- The business must be a public relations agency serving clients or customers
- Any size of business, trading for at least one year
Judging criteria
- Growth: revenue, clients and market position over the last one to three years
- Client results: outcomes delivered and satisfaction
- Leadership and culture: how the business is led and how its team is developed
- Standing: expertise, accreditations and reputation in its field
Qualitative criteria
- Visionary, confident leadership
- Strong values and integrity
- Commitment to clients and quality
- Champions opportunity for other women
Metrics
- Client coverage and campaign results
- Agency growth and client retention
- Awards and industry recognition
- Team growth and women in leadership roles
Additional criteria
- Must have been trading for at least 12 months
- Financial information is treated in confidence
- Client testimonials strengthen an entry
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