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The Great British Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Visitor Attraction of the Year Award
For the attraction that gives visitors a day to remember
About this category
The Visitor Attraction of the Year Award celebrates an attraction, heritage site, museum or park whose experience, hospitality and welcome delight visitors.
It rewards great storytelling, excellent service and visitors who recommend it.
Eligibility
Open to visitor attractions of any size, based in or serving the region. Self-nominations and nominations made by others are both welcome.
Judging criteria
- Entries are judged on the visitor experience and reviews
- The food
- Retail and hospitality offer
- Accessibility
- Visitor numbers
Qualitative criteria
- Clarity of offer and what sets it apart
- Reputation with customers and partners
- Culture and the team behind the business
Metrics
- Revenue and growth
- Customer satisfaction and retention
- Jobs created or retained
Additional criteria
Include figures for the last one to two years, examples of standout work and testimonials from hospitality customers or partners.
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