The benchmark of excellence
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The Great British Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Tour Operator of the Year Award
For the operator creating trips people talk about for years
About this category
The Tour Operator of the Year Award celebrates a tour operator, travel agency or destination management business whose trips and visitor experiences stand out.
It rewards great itineraries, reliable delivery and partnerships with local hospitality.
Eligibility
Open to tour operators, travel agencies and destination management businesses, based in or serving the region. Self-nominations and nominations made by others are both welcome.
Judging criteria
- Entries are judged on customer reviews
- The quality of experiences
- Partnerships with local businesses
- Responsible tourism and growth
Qualitative criteria
- Clarity of offer and what sets it apart
- Reputation with customers and partners
- Culture and the team behind the business
Metrics
- Revenue and growth
- Customer satisfaction and retention
- Jobs created or retained
Additional criteria
Include figures for the last one to two years, examples of standout work and testimonials from hospitality customers or partners.
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