The benchmark of excellence
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The Great British Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Personalised Hospitality Experience Award
For the business that treats every guest as an individual
About this category
The Personalised Hospitality Experience Award celebrates a hospitality business that tailors every stay, meal or visit to the guest in front of them.
It rewards the small personal touches that turn a visit into a memory.
Eligibility
Open to hospitality businesses of any type and size, based in or serving the region. Self-nominations and nominations made by others are both welcome.
Judging criteria
- Entries are judged on how guests' needs are understood and met
- Examples of personal service
- Guest feedback and repeat business
Qualitative criteria
- Clarity of concept and offer
- Reputation with guests and partners
- Culture and the team behind the business
Metrics
- Revenue and growth
- Guest satisfaction, reviews and repeat business
- Jobs created or retained
Additional criteria
- Include figures for the last one to two years
- Examples of standout work and testimonials from guests or partners
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