The benchmark of excellence
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The Great British Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Innovative Business of the Year Award
For the business that found a better way and made it work
About this category
The Innovative Business of the Year Award celebrates a business that has introduced a new product, service, process or model that changed things for its customers or its industry.
The judges look for originality, a real problem solved and results that prove the idea.
Eligibility
Open to businesses of any size and sector, based in or serving the region. Self-nominations and nominations made by others are both welcome.
Judging criteria
- Entries are judged on the originality of the innovation
- The problem it solves
- Its results so far and its potential to go further
Qualitative criteria
- Clarity of vision and offer
- Reputation with customers and partners
- Culture and the team behind the business
Metrics
- Revenue and growth
- Customer satisfaction and repeat business
- Jobs created or retained
Additional criteria
- Include figures for the last one to two years
- Examples of standout work and testimonials from customers or partners
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