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The Great British Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.

Hospitality Excellence Awards

Business Excellence AwardsStandard

Hospitality Technology Business of the Year Award

Showcasing hospitality businesses, brands and transformative ideas.

About this category

This category celebrates an exceptional hospitality business, brand or innovation team demonstrating excellence, positive impact and results worthy of recognition by the Hospitality Excellence Awards. Entrants should present the achievement, supporting evidence and the difference made during the awards period.

Eligibility

Open to UK hospitality businesses, groups, brands and technology providers able to evidence relevant activity during the current awards period.

Judging criteria

  • Business performance
  • Originality
  • Implementation
  • Customer value
  • Scalability
  • Sustainability
  • Measurable industry impact

Qualitative criteria

  • Leadership
  • Clarity of purpose
  • Responsible innovation
  • Brand strength
  • User experience and future potential

Metrics

  • Growth
  • Adoption
  • Efficiencies
  • Customer engagement
  • Conversion
  • Emissions or waste reduction and satisfaction results

Additional criteria

Entries should include a concise case study, supporting figures, guest or stakeholder evidence where available, and confirmation that material claims may be independently verified. Judges may consider the entrant’s scale and available reso

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