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Hospitality and Tourism Partner of the Year Award
For the partner growing the visitor economy
About this category
The Hospitality and Tourism Partner of the Year Award recognises an organisation, from tourism bodies to destination marketers, whose work brings more visitors to the region's hotels, restaurants and attractions.
The judges look for collaboration and measurable growth in visits.
Eligibility
Open to tourism bodies, destination partnerships and organisations supporting the visitor economy, based in or serving the region. Self-nominations and nominations made by others are both welcome.
Judging criteria
- Entries are judged on growth in visitors and spend
- Partnerships built
- Campaigns delivered and benefit to local businesses
Qualitative criteria
- Clarity of offer and what sets it apart
- Reputation with customers and partners
- Culture and the team behind the business
Metrics
- Revenue and growth
- Customer satisfaction and retention
- Jobs created or retained
Additional criteria
Include figures for the last one to two years, examples of standout work and testimonials from hospitality customers or partners.
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