The benchmark of excellence
Find the category with your name on it
The Great British Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Hospitality AI Innovation Award
For the smartest use of AI in hospitality
About this category
The Hospitality AI Innovation Award recognises an operator, supplier or team using artificial intelligence or automation to improve the guest experience, the working day or the bottom line.
The judges look for real results, responsible use and ideas others can learn from.
Eligibility
Open to hospitality operators, suppliers and technology providers, based in or serving the region. Self-nominations and nominations made by others are both welcome.
Judging criteria
- Entries are judged on the use of AI
- Measurable impact
- How responsibly it is used
- The wider value of the idea
Qualitative criteria
- The aim and why it mattered
- How it was designed and delivered
- Who was involved
Metrics
- Results achieved
- People or businesses reached
- Return on the investment
Additional criteria
- Include outcomes in figures where possible
- Images where relevant and a word from somebody who benefited
Found your category?
Start your nomination now. Save a draft and finish whenever it suits you.
Nominate nowWant to sponsor this category?
Put your name beside the achievement it recognises, in front of the people who care about it most.
Ask about sponsoring it