Skip to content
All categories

The benchmark of excellence

Find the category with your name on it

The Great British Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.

Hospitality Excellence Awards

Business Excellence AwardsStandard

Guest Feedback and Reputation Platform of the Year Award

For the partner that helps hospitality hear its guests

RecognisesCustomer serviceInnovation
RecognitionBusinessCommunityIndustry

About this category

The Guest Feedback and Reputation Platform of the Year Award recognises a mystery guest, feedback, reputation management or loyalty provider helping hospitality businesses understand and delight their guests.

The judges look for insight that operators act on and measurable gains in guest satisfaction.

Eligibility

Open to guest experience, feedback, reputation and loyalty providers serving hospitality, based in or serving the region. Self-nominations and nominations made by others are both welcome.

Judging criteria

  • Entries are judged on measured improvement in client guest scores
  • Quality of insight
  • Client feedback and retention among hospitality businesses
  • Service and reliability
  • Growth over the last year

Qualitative criteria

  • Clarity of offer and what sets it apart
  • Reputation with customers and partners
  • Culture and the team behind the business

Metrics

  • Revenue and growth
  • Customer satisfaction and retention
  • Jobs created or retained

Additional criteria

Include figures for the last one to two years, examples of standout work and testimonials from hospitality customers or partners.

Found your category?

Start your nomination now. Save a draft and finish whenever it suits you.

Nominate now

Want to sponsor this category?

Put your name beside the achievement it recognises, in front of the people who care about it most.

Ask about sponsoring it
Register your interest