The benchmark of excellence
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The Great British Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Founder of the Year in Marketing & Advertising
Honouring the founder whose leadership is shaping marketing & advertising
About this category
Founder of the Year in Marketing & Advertising honours a founder in the marketing & advertising sector who turned an idea into a thriving business and built it from the ground up. Judges look for the decisions they made, the results those decisions delivered, and the people and organisation they have built along the way.
Eligibility
- Open to founders working in the marketing & advertising sector
- Any size of organisation, from start-ups to large companies
- Must hold the role, or one equivalent to it, at the time of entry
Judging criteria
- Leadership: vision, direction and the decisions taken
- Results: growth, performance and outcomes delivered
- People: how they build, develop and inspire teams
- Contribution to marketing & advertising: their standing and influence in the sector
Qualitative criteria
- Clear, confident vision
- Integrity and accountability
- Resilience under pressure
- Develops the leaders of tomorrow
Metrics
- Revenue, profit or growth under their leadership
- Major milestones, launches or turnarounds led
- Team growth, retention and engagement
- Recognition, awards or industry profile
Additional criteria
- Achievements should fall mainly within the last three years
- Supporting figures are treated in confidence
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