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The Great British Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Exceptional Guest Satisfaction Award
For the business with the happiest guests
About this category
The Exceptional Guest Satisfaction Award recognises a hospitality business whose guest reviews, ratings and repeat business stand out.
The judges look for consistently high scores and the work behind them.
Eligibility
Open to hospitality businesses of any type and size that can share guest satisfaction data, based in or serving the region. Self-nominations and nominations made by others are both welcome.
Judging criteria
- Entries are judged on review scores and ratings over the last year
- Repeat and referred business
- How feedback is acted on and the consistency of results
Qualitative criteria
- Clarity of concept and offer
- Reputation with guests and partners
- Culture and the team behind the business
Metrics
- Revenue and growth
- Guest satisfaction, reviews and repeat business
- Jobs created or retained
Additional criteria
- Include figures for the last one to two years
- Examples of standout work and testimonials from guests or partners
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