The benchmark of excellence
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The Great British Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Dessert Parlour of the Year Award
For the dessert parlour that makes every visit a treat
About this category
The Dessert Parlour of the Year Award celebrates a dessert parlour, ice cream or gelato shop that brings joy to its customers.
It rewards a creative menu, quality ingredients and a fun, welcoming space.
Eligibility
Open to dessert parlours, ice cream and gelato shops, based in or serving the region. Self-nominations and nominations made by others are both welcome.
Judging criteria
- Entries are judged on the menu and its quality
- Creativity
- Customer experience and reviews
- Hygiene and growth
Qualitative criteria
- Clarity of concept and offer
- Reputation with guests and partners
- Culture and the team behind the business
Metrics
- Revenue and growth
- Guest satisfaction, reviews and repeat business
- Jobs created or retained
Additional criteria
- Include figures for the last one to two years
- Examples of standout work and testimonials from guests or partners
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