The benchmark of excellence
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The Great British Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Creativity in Business Award
For the business in any sector that thinks differently
About this category
The Creativity in Business Award recognises a business, in any sector, whose creative thinking sets it apart: in its products, its marketing, its customer experience or the way it solves problems.
The judges look for originality that customers notice and results that prove it works.
Eligibility
Open to businesses of any size and sector, based in or serving the region. For businesses in the creative industries, see also Creative Business of the Year. Self-nominations and nominations made by others are both welcome.
Judging criteria
- Entries are judged on originality
- How creativity shows up for customers
- The results it has delivered and how it runs through the business
Qualitative criteria
- Clarity of vision and offer
- Reputation with customers and partners
- Culture and the team behind the business
Metrics
- Revenue and growth
- Customer satisfaction and repeat business
- Jobs created or retained
Additional criteria
- Include figures for the last one to two years
- Examples of standout work and testimonials from customers or partners
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